PROJECT MANAGEMENT
THE FOLKLORE - project & account manager
Established creative workflows and procedures for the global remote team. implemented weekly creative review for cEO signoff.
oversaw The Folklore website redesign and The folklore shop website launch
Event planning and coordination - Los Angeles Popup Shop, New York Members Community Dinner, Philadelphia brand introduction dinner.
Other duties: Brand Scouting, outreach, and Sales pitch
ESPRIT - senior manager, creative operations
Led project management of NA creative, marketing, editorial, and store experience teams including copy, graphic design, social, email, PR, and visual merchandising.
partnered with freelance stylists on campaigns, lookbooks, and editorial content ensuring new brand image was featured.
onsite workshop with the e-commerce team in Germany for new photo and styling direction.
in office & UGC content creation for social channels
monthly website refreshes & sale promotioms
email marketing - defining look and tone with copy and design
Event coordination
Other duties: PR sample trafficking, wholesale partner gift boxes,
L’OFFICIEL USA - Managing Editor
Print production of magazine, 6 issues a year, 2-3 online covers - established timelines and creative workflow procedures
departments managed: Graphic Design, Copy, Fashion, Social/Website, production
global advertorial partnerships - client presentations, oversaw global team content production and deliverables. the team consisted of partners from Italy, France, China, Germany, and South Korea. Clients included Tiffany & Co. Estée Lauder, and Michael Kors.
Event management - location scouting, partnership coordination, guest list
Other duties: internship program, issue mailouts.